A Simple Guide to Local SEO: How to Get Found Online by Local Customers

Introduction: In today’s digital age, getting found online is crucial for small businesses. Local SEO (Search Engine Optimisation) is the key to making sure your business shows up when people in your area search for products or services like yours.

Laptop showing SEO dashboard
Photo by Myriam Jessier on Unsplash

1. What is Local SEO?

Local SEO is all about helping local customers find your business online. It’s different from regular SEO because it focuses on your location and targeting customers in your area.

2. Finding the Right Keywords

Start by figuring out what words and phrases people use when searching for businesses like yours in your area. Tools like Google Keyword Planner can help you find these keywords.

3. Making Your Website Search-Friendly

Optimize your website with your chosen keywords. This means using them in your page titles, headings, and in the content on your site. Make sure your address and phone number are easy to find.

4. Claiming and Optimising Google My Business

Google My Business is a free tool that helps you manage how your business appears on Google Search and Maps. Claim your business listing and fill it out completely with accurate information. This includes your business name, address, phone number, and business hours.

5. Getting Listed in Online Directories

Being listed in online directories helps search engines verify your business’s existence. Make sure your business is listed accurately and consistently across these directories.

6. Building Local Links

Having other local websites link to yours can boost your local SEO. You can get local links by sponsoring events, partnering with other businesses, or joining local business associations.

7. Encouraging Reviews and Managing Your Online Reputation

Positive reviews can boost your visibility in local search results. Encourage happy customers to leave reviews, and respond politely to any negative reviews.

8. Tracking Your Progress

Use tools like Google Analytics to track how many people are visiting your website and where they’re coming from. Google Search Console can show you how your site is performing in Google search results.


By following these simple steps, you can improve your business’s visibility in local search results and attract more local customers. If you need help, don’t hesitate to reach out to us. We’re here to help your business succeed online!